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Uber has launched Movement, a platform which will offer access to Uber's high-quality traffic data in areas where its services are available. The platform is aimed at improving traffic conditions in the cities. As of now, Uber has over 2 B trip data available. Although the platform's present intended audience are city officials, planners, and policy makers, the platform will eventually be made open to the public. The platform will offer thorough historical insights which will enable city officials to gauge the effectiveness of newly built roads etc. In addition to that, the huge amount of traffic data presented will help the city planners and policy makers understand important traffic patterns which will be extremely useful in taking smart infrastructure investment decisions.
The platform has received enthusiastic responses from all corners of the world. The District of Columbia is one of the early partners of Uber Movement. Muriel Bowser, Mayor, Washington DC, is optimistic that the services offered by the platform will play a crucial role in improving the city infrastructure. Uber will release the data organized according to a city's traffic analysis zones, which will make it easier for the interested parties to analyze the data, Tech Crunch reports. People will be able to compare travel times on the Movement platform. There will also be the option to download the data in both processed and raw formats. Uber is looking at the available options to release the data through an API. The insights will be made available under the Creative Commons, Attribution Non-Commercial license. Let's investigate how Uber Movement will protect the privacy of riders and drivers.
The platform makes use of the anonymous GPS data from millions of online Uber vehicles. Anonymization works best when the population size is huge. Let's understand this with a scenario. Imagine that you go from point A to point B every Thursday in the evening between 9:00 PM and 10:00 PM. A criminal who wants to murder you has this information. You wear a black mask and a black dress to hide your identity. Along with you, 10,000 other people also go from point A to point B in that time range on that day of the week. They too wear a black mask and a black dress same as you. Ignoring physical and other minor differences, you are anonymous and lost in a crowd. It will be almost impossible for the criminal to find you. Now, imagine that you are the only person who goes from point A to point B in that time range on that day of the week. Will it be difficult for the criminal to find you now? No. You are the only man going from point A to point B. The fact that you are wearing a black mass and a black dress is meaningless. To protect user identities in situations where there are not enough users, Uber Movement will refrain from returning any results, Tech Crunch reports. This means in lonely routes and times, the platform will not return results. But based on what measurements a route or time will be considered to be lonely Uber Movement does not make that clear. In the platform's FAQs section, there is not enough detail regarding how Uber Movement is going to protect user privacy. The word "movement" is not found in the privacy statement which applies to Movement. Now might be a good time for Uber to take the issue with more seriousness before something goes horribly wrong.
The platform has received enthusiastic responses from all corners of the world. The District of Columbia is one of the early partners of Uber Movement. Muriel Bowser, Mayor, Washington DC, is optimistic that the services offered by the platform will play a crucial role in improving the city infrastructure. Uber will release the data organized according to a city's traffic analysis zones, which will make it easier for the interested parties to analyze the data, Tech Crunch reports. People will be able to compare travel times on the Movement platform. There will also be the option to download the data in both processed and raw formats. Uber is looking at the available options to release the data through an API. The insights will be made available under the Creative Commons, Attribution Non-Commercial license. Let's investigate how Uber Movement will protect the privacy of riders and drivers.
The platform makes use of the anonymous GPS data from millions of online Uber vehicles. Anonymization works best when the population size is huge. Let's understand this with a scenario. Imagine that you go from point A to point B every Thursday in the evening between 9:00 PM and 10:00 PM. A criminal who wants to murder you has this information. You wear a black mask and a black dress to hide your identity. Along with you, 10,000 other people also go from point A to point B in that time range on that day of the week. They too wear a black mask and a black dress same as you. Ignoring physical and other minor differences, you are anonymous and lost in a crowd. It will be almost impossible for the criminal to find you. Now, imagine that you are the only person who goes from point A to point B in that time range on that day of the week. Will it be difficult for the criminal to find you now? No. You are the only man going from point A to point B. The fact that you are wearing a black mass and a black dress is meaningless. To protect user identities in situations where there are not enough users, Uber Movement will refrain from returning any results, Tech Crunch reports. This means in lonely routes and times, the platform will not return results. But based on what measurements a route or time will be considered to be lonely Uber Movement does not make that clear. In the platform's FAQs section, there is not enough detail regarding how Uber Movement is going to protect user privacy. The word "movement" is not found in the privacy statement which applies to Movement. Now might be a good time for Uber to take the issue with more seriousness before something goes horribly wrong.